AFAC 2015* During this master class presented by Trefor Munn-Venn, delegates will explore the distinctions between the “Social” and the “Media” and walk through why most efforts online do not generate the desired outcomes. An overview of the B-A-R Model will showcase how to drive behavioural changes in the way followers perceive think and act. After an overview of the model, delegates will engage in an interactive workshop to map out their own strategies.
The sessions will also help define and refine delegate’s understanding of the voice that their organisation conveys and methods to ensure consistency across their social media presence. Delegates will learn to create social media posts and messages based on the anatomy of the perfect post, identifying the right themes to focus on and exploring how to use Neuro-Linguistic Programming to improve the effectiveness of messages.
Finally, the session will address the key issues to take into account in order to put the strategic and tactical plan developed into action.