You’ve already heard that you should be using social media to connect with the communities you serve – you’re probably already doing it. But most organisations struggle to get beyond the mechanics of social media and get the outcomes they’re really after – communities that are engaged, prepared, and resilient.

Much of the social media focus tends to centre on what platforms to use, how often to be posting or tweeting, managing content calendars, and how to reach more people. These are all important but they are secondary factors.

We’re going to have a candid conversation about:

·          Why it’s harder than ever to get people’s attention and how to cut through the clutter

·          The importance of how we do things over what we are doing

·          What a trusted relationship actually looks like and how to build one

·          Understanding the 'state' your community is in

·          How to apply behavioural psychology to connect more effectively with your community and to help them take the actions you need them to take

·          We will also explore an alternative communications model that starts with the actions you want your community to take and then works backwards to the messages that you are sending on a regular basis, both through social media and other channels.